Category Archives: Marketing

According to the S&P/Case-Shiller U.S. National Home Price Index released Tuesday morning, price appreciation of existing single-family homes continued in February, but at a slower rate than seen in recent months. The national index, covering all nine census divisions, was … Continue reading →

Getting your name in the news is as good as gold. In fact, when your business is mentioned in the media, you can put a value on it—and compare what this free publicity would have cost in advertising. For example, … Continue reading →

Female executives are breaking new ground in the building industry. By Jennifer Goodman In 2014 nearly 9 percent of people working in the construction industry were women. Considering the national pay gap of women earning on average 82 percent of … Continue reading →

Everyone knows buying a home is expensive — the median sales price of a U.S. home was $278,800 in January, according the Census Bureau — but there’s much more to it than the cost of the house. No matter how much research … Continue reading →

By J. Michael Carpenter, NCHBA General Counsel* NO SALES AND USE TAX CHANGE IN THE LAW AND NO SALES AND USE TAX DUE ON LABOR For many, if not most, residential construction activities, there is no change in the law … Continue reading →

Three ways to improve customers’ experience and comfort during the sales process By Bob Mirman In the past 32 years of reading surveys completed by new-home buyers, I have seen some pretty dicey comments from these consumers. And, as I … Continue reading →

The data and the dollars say that while home buyers age 35 and younger demand attention, it’s the 55 and older group that demand the love. By John McManus There are 3,143 counties (or equivalent regional districts) in the United … Continue reading →

Builders are stepping up home construction broadly across the U.S., suggesting the housing market will help anchor the economy amid global turbulence and a likely rise in interest rates. Builders broke ground on 1.173 million units, when calculated at a … Continue reading →

The North Carolina Home Builders Association works diligently to protect the interests of the home building industry. To summarize our most important work in 2015, we have compiled a document entitled “Top 10 NCHBA Actions to Benefit Our Members in … Continue reading →