Category Archives: Home Building

The home ownership rate in the U.S. has been tumbling since the height of the housing boom. Fewer and fewer of us own our homes — because foreclosures claimed them from us, or because the housing bust taught us to … Continue reading →

Declining Warranty Costs In general, we find this group to have relatively low warranty expenses, both on a total dollar basis and as a percentage of their sales revenue. And while there has been a downturn in both their sales … Continue reading →

You’re busy. Really busy. Stuff piles up. Daily. And out of all the places you need to check messages, the biggest nightmare is often email. Let’s talk solutions. First of all, ignoring the onslaught is a temporary, and let’s face … Continue reading →

Will your business ever face a crisis situation needing careful and strategic communication? Quite possibly. (You can’t control everything.) And the degree of the fallout will largely depend on your timely and clear response—and a precise execution. A good example … Continue reading →

Selling a product or service—verbally or through marketing efforts—shouldn’t be a one-sided, pushy endeavor. Since small business owners believe in what they’re selling, there’s a strong desire to tell potential customers everything all at once. But being bombarded with features, … Continue reading →

You’ve no doubt heard of the 80/20 rule. It’s the old adage that says 80 percent of your business comes from 20 percent of sales. What you might not know is that this philosophy can be applied all across your … Continue reading →